The TOFU stage is at the top of the conversion funnel where content is created to attract the most visitors possible
The TOFU stage of the Funnel Advertising Methodology is the place where you introduce yourself to users. You inform them of who you are and how you can be of service to them. How can you address their problems? What solutions can you offer them based on their needs?
At this stage, rather than trying to close a deal or make a conversion, your goal shifts to informing and enticing the consumer. How can you do that? Some of the methods best suited to this stage are: