Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Strategy By Shanon Roberts, on 4 April 2023

International Marketing: Strategies, Examples, and Tips

In today’s marketplaces, global business and international marketing have never been easier. With so many options and tools online, brands can expand their operations into new nations and reach untapped markets. Read more

Tags: Strategy By Héctor Borrás, on 4 April 2023

AI in Marketing: How You Can Use It

The use of AI in marketing is on the rise and it’s no surprise why. It holds tremendous potential to help us optimize, improve, and streamline our marketing efforts with increased efficiency and effectiveness. AI can power our ability to personalize ...Read more

Tags: Strategy By Estela Viñarás, on 9 March 2023

How Offline Marketing Can Support Your Brand

Online marketing has become very popular among businesses over the years, but that does not mean you should ignore offline marketing to promote your business.Read more

Tags: Strategy By Anna Ribas, on 9 February 2023

SOSTAC: What It Is and How to Apply It in Marketing

The SOSTAC methodology, which stands for Situation, Objectives, Strategies, Tactics, Action and Control, refers to the stages of a project. It has become a very useful tool in digital marketing because of the information it provides when it comes to ...Read more

Tags: Strategy By Laia Cardona, on 6 December 2022

Experiential Marketing: The Keys to a Successful Strategy

One of the keys to 21st-century marketing is that consumers prefer to invest in experiences rather than in material objects. In the age of social media, this is truer than ever: we want to have experiences that can be shared with others.Read more

Tags: Strategy By Sol Gonzalez, on 3 November 2022

Packaging and Unboxing: How to Create a Memorable Brand Experience for Consumers

Packaging has always been an important element in marketing.Read more

Tags: Strategy By David Tomas, on 20 October 2022

How to Define Your Business Objectives Step by Step

Defining your business objectives is important in shaping your overall marketing strategy. In this post, we’ll tell you everything you need to do to successfully do so!Read more

Tags: Strategy By Laia Cardona, on 27 July 2022

10 Strategies to Gain Visibility on Social Media

Social networks have become a fundamental part of any marketing strategy. They are also one of the best tools a company or brand has to gain visibility, generate web traffic, and communicate with its audience. However, even though visibility on socia...Read more

Tags: Strategy By Laia Cardona, on 7 June 2022

How to Repurpose Content to Improve Brand Visibility

Most companies today are aware that creating and sharing a constant stream of content related to their brand is a must for visibility and outreach in order to let the world know about their company and the products or services they offer. Read more

Tags: Strategy By David Tomas, on 19 May 2022

6 Examples of Lead Scoring Models

Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed scoring strategy that fits its particular objectives and targets. Even with the inherently individual nature of predictive lead scoring, it is beneficial to ha...Read more

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