Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Shanon Roberts

International Digital Marketing Strategist

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Tags: Social Media & Social Ads By Shanon Roberts, on 4 May 2023

TikTok Creativity Program: What Is It and How Does It Work?

More and more social networks are looking for ways to offer their content creators payment for their contribution to the platform. The latest is TikTok's Creativity Program. Although it is still in beta and only available in certain countries, if all...Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 13 April 2023

What Is a Target Audience? Definition and Examples

The foundation of any effective marketing strategy is having a clearly defined audience to market to. By understanding your target audience, you can tailor your content and ads to their needs, wants, and pain points. You can make your copy and conten...Read more

Tags: Digital Marketing By Shanon Roberts, on 11 April 2023

Viral Marketing Examples: Great Campaigns and Their Effects

Viral marketing can work like magic for marketers. It’s an organic, insanely rapid way to spread awareness about a brand, product, or service. However, the chances of creating viral content are very slim.Read more

Tags: Native Advertising By Shanon Roberts, on 7 April 2023

8 Best Examples of Native Advertising

Native advertising is all around though you may not even realize it! This style of digital advertising is a completely unique format because it combines advertising with content. Read more

Tags: Strategy By Shanon Roberts, on 4 April 2023

International Marketing: Strategies, Examples, and Tips

In today’s marketplaces, global business and international marketing have never been easier. With so many options and tools online, brands can expand their operations into new nations and reach untapped markets. Read more

Tags: Digital Marketing By Shanon Roberts, on 8 March 2023

Color Psychology in Marketing and Branding

If you believe that brands use colors just to improve their aesthetics, you are certainly missing some amazing marketing and branding strategies.Read more

Tags: Content Marketing By Shanon Roberts, on 2 February 2023

Microblogging: What It Is and How to Use It

In order to rank in search engines and to carry out inbound marketing actions, many brands have a blog with content that can be useful and interesting for their target audience. However, taking into account that more and more users prefer to get info...Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 17 January 2023

What Is Web3.0? How It Works, Examples, and the Future

The Internet has not always been as we know it. Being able to write a question in a forum, interact on social networks, and share photos and videos are real novelties.The Internet has gone through several stages and is continually evolving. In its ea...Read more

Tags: Digital Marketing By Shanon Roberts, on 13 July 2022

2020 Digital Marketing Trends [+free ebook]

2020 is finally here! That means it’s time to check out the top digital marketing trends of 2020 and prepare for what’s to come.Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 8 March 2022

Location-Based Marketing: What It Is and How It Works

One of the clearest examples of how cutting edge technology can be applied in marketing is the use of customer location. Practically any company can take advantage of this to become more visible online and impact potential customers with greater prec...Read more

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