Segmentation by Channel in the Funnel Advertising Methodology: Connect with Your Ideal Customer
The objective of a good advertising campaign within the Funnel Advertising Methodology is to impact your target audience in the most profitable way possible. In order to achieve this, you must keep in mind all of the different ways you can segment on digital platforms. By focusing on segmentation, you can optimize your campaigns, increase profits, get a better ROI, and thus reach your marketing goals.
At Cyberclick we created the Funnel Advertising Methodology and actively implement it. We do this based on the user’s journey within the conversion funnel and on the best promotional steps that can be taken at each stage. As always, our goal is to quantitatively and qualitatively optimize your investments and get the best results!