Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Online Sales By Marina Avilés, on 14 March 2023

Social Shopping: What Is It?

The number of social media users is increasing, and so is the number of social shoppers. These are the people who use social media channels to browse and purchase products without leaving the social media app. This is known as social shopping, and it...Read more

Tags: Online Sales By Anna Ribas, on 7 March 2023

Cross Sell vs Upsell: What’s the Difference?

There are numerous marketing strategies businesses use to boost sales and generate additional revenue. However, the two most effective and simple strategies are cross selling and upselling. The first focuses on encouraging the buyer to add another re...Read more

Tags: Online Sales By Anna Ribas, on 18 January 2023

What Does a Sales Development Representative Do?

Traditional sales strategies are giving way to more customer-centric models, where the marketing and sales processes are closely aligned.Read more

Tags: Online Sales By Marina Sala, on 15 December 2022

Smarketing: What Is It?

Coordinating your marketing and sales departments is one of the best ways to improve the health of your company. That's why smarketing has emerged, a philosophy that helps you align and empower your entire team. Today we are going to see what this co...Read more

Tags: Online Sales By David Tomas, on 12 September 2022

Short Sales Cycle: What It Is and the Best Marketing Actions for It

In marketing, we continually analyze the phases or cycles that customers go through in order to adapt our strategies to them and offer them what they need. Read more

Tags: Online Sales By Marina Sala, on 7 September 2022

10 Tips to Reduce Your Cart Abandonment Rate for Your Ecommerce Business

In marketing, knowing the cart abandonment rate of your ecommece business could give you clues about how successful the purchase process is. To understand it, all you need to know is the number of visitors who have added at least one product to the c...Read more

Tags: Online Sales By David Tomas, on 6 September 2022

Long Sales Cycle: What It Is and the Best Marketing Actions for It

To market effectively, it is essential to identify the different phases that customers go through in order to tailor marketing strategies and segmentation to reach the right person at the right time.Read more

Tags: Online Sales By Anna Ribas, on 11 August 2022

What Is the Freemium Business Model?

Are you wondering what a freemium business model in marketing is? It is the name of a model based on offering a product or service for free but offers extra features as part of a paid subscription.Read more

Tags: Online Sales By Héctor Borrás, on 4 July 2022

How to Turn Indecisive Customers into Loyal and Happy Customers

Undecided customers can make it really difficult to craft effective customer loyalty marketing strategies. You have probably encountered these types of customers on more than one occasion, and no matter how hard you tried, you could never get them to...Read more

Tags: Online Sales By David Tomas, on 30 June 2022

How to Measure Success of an Ecommerce Business

In the aftermath of the pandemic, e-commerce has skyrocketed. Most brands that have a large e-commerce presence are seeing great results for their business. E-commerce measurement metrics allow you to understand how your online store is performing an...Read more

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