Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Online Marketing & Digital Marketing By Chantal India, on 5 May 2023

Advertising Copy: Characteristics and How to Write It

In advertising, it's said that a picture is worth a thousand words, but this is not entirely true. Writing effective advertising copy is crucial in order to get your brand's message across, define the benefits of your products or services, and convin...Read more

Tags: Happiest Company By David Tomas, on 5 May 2023

Ikigai: How to Find the Source of Value in Your Daily Life

According to Japanese culture, we all have an Ikigai (生き甲斐), pronounced ee-kee-guy. However, it may surprise you to learn that an Ikigai is not about aligning the four vocational elements of what you love, what the world needs,  what you are good at,...Read more

Tags: Social Media & Social Ads By Shanon Roberts, on 4 May 2023

TikTok Creativity Program: What Is It and How Does It Work?

More and more social networks are looking for ways to offer their content creators payment for their contribution to the platform. The latest is TikTok's Creativity Program. Although it is still in beta and only available in certain countries, if all...Read more

Tags: Digital Marketing By Laia Cardona, on 4 May 2023

How to Make an Effective Digital Marketing Plan

Having a good digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day-to-day work. However, just making a plan does not guarantee results.Read more

Tags: Social Marketing By Chantal India, on 3 May 2023

TikTok Creator Marketplace: What It Is and How to Use It

Until now, any brand that wanted to advertise through TikTok had two options. They could contact TikTokers and reach an agreement to have them advertise their brand's products or services or the brand could create their own content and advertise thro...Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 2 May 2023

ProductHunt: The Platform for New Tech Tools

Keeping up with all the technological tools that can help you execute specific tasks, either within digital marketing or any other area, is very complicated. However, there are platforms like ProductHunt that can help! Read on as we explain what this...Read more

Tags: Digital Marketing By Laia Cardona, on 2 May 2023

PPC or Pay Per Click: How It Works, Advantages, and Examples

PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing th...Read more

Tags: Data Science By Laia Cardona, on 27 April 2023

Data Life Cycle: What Is It and What Are the Phases?

Ever since the emergence of Big Data in the marketing world, the field of data science has undergone significant transformations in how data is collected and analyzed. The process of extracting valuable insights from data to inform strategic decision...Read more

Tags: Data Science By Laia Cardona, on 26 April 2023

Data-Driven Businesses: What Are They and What Are Their Advantages?

The number of companies utilizing data-driven approaches is steadily rising each year, especially when it comes to marketing. Organizations have recognized that leveraging data effectively can significantly enhance their chances of success by enablin...Read more

Tags: Instagram By Laia Cardona, on 25 April 2023

Instagram Candid Stories: What Are They and Do They Overshadow BeReal?

Back in 2020, BeReal burst onto the scene with a mission to restore the naturalness and authenticity that social networks seemed to have lost. But, as expected, when competition arises, the leader takes action. In the case of Instagram, they rolled o...Read more

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