Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Native Advertising By Shanon Roberts, on 7 April 2023

8 Best Examples of Native Advertising

Native advertising is all around though you may not even realize it! This style of digital advertising is a completely unique format because it combines advertising with content. Read more

Tags: Native Advertising By Nerea Boada, on 11 January 2023

15 Best Native Advertising Tools

Native advertising has experienced a boom in recent years as users continue to demand less invasive ads.Read more

Tags: Online Marketing & Digital Marketing, Native Advertising, Social Media & Social Ads, Content Marketing By Laia Cardona, on 1 August 2020

How to publish articles in Pulse, the LinkedIn blog!

LinkedIn, the social network for professionals and companies for excellence, has gone a step further with the creation of Pulse, a curious Blogging platform that also acts as a news aggregator, which among other functions, allows all LinkedIn users t...Read more

Tags: Native Advertising By David Tomas, on 5 December 2018

What Is Native Advertising? Advantages and Success Stories

What is native advertising? Envision two different situations. In the first one, you are calmly looking at your favorite website. Suddenly, you come across advertising banners to the left, right, above, and even below the content. In the second scena...Read more

Tags: Native Advertising By Nerea Boada, on 17 October 2018

Content Marketing vs. Native Advertising: Differences and Similarities

 When you hear the concept “Native Advertising”… do you automatically think of content marketing? What about the other way around? There are still a lot of people who get these two concepts mixed up, but if you want to be successful in digital market...Read more

Tags: Native Advertising By Jessica Bubenheim, on 31 January 2018

Personal or intrusive? 5 rules to foster trust with customer data. 

Controversy in Ad personalization has sparked critical questions. Do we disguise data? Is it safer to obscure the personal information used for targeting and keep customers unguarded in the dark? Well, let’s think about this; in the offline world, ho...Read more

Tags: Native Advertising, AdBlocks & Bloqueadores Publicidad By Laia Cardona, on 16 January 2016

The U.S. press sees Advertising blockers as a threat! When they are your allies!

The group attacks return that are against the Adblocks. This time, the person who started the outcry was David Chavern, president and CEO of the Newspaper Association of America (NAA with its acronym in English), who said that the AdKillers are the m...Read more

Tags: Native Advertising, Digital Advertising By Cyberclick, on 8 January 2016

Can Digital Advertising Ethics change the world?

Can digital advertising ethics change the world? Technological advances, new forms of communication and the rise of social media has consolidated the Internet as a major platform for advertising. This, in turn, has led to the emergence of new formats...Read more

Tags: Native Advertising, Digital Advertising By Berta Campos, on 3 December 2015

Why fraudulent digital advertising continues to thrive

According to estimates by Augustine Fou, one of the leading experts in digital fraud, half of the $50 billion a year industry that generates digital advertising and online marketing are fraudulent ads. This means that each year there are $25 billion ...Read more

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Social Marketing, Email Marketing, Native Advertising By Laia Cardona, on 2 November 2015

5 digital marketing blunders that you must not commit

To make errors is only human, but when it comes to the image and the results of your brand, a mistake in your online marketing strategy can be very expensive. So today we will tell you 5 digital marketing blunders that you shouldn’t commit. Read more

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