Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: Digital Marketing By Laia Cardona, on 4 May 2023

How to Make an Effective Digital Marketing Plan

Having a good digital marketing plan is essential to achieving your brand's objectives. It's a tool that will guide all of your marketing activities and day-to-day work. However, just making a plan does not guarantee results.Read more

Tags: Digital Marketing By Laia Cardona, on 2 May 2023

PPC or Pay Per Click: How It Works, Advantages, and Examples

PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing th...Read more

Tags: Data Science By Laia Cardona, on 27 April 2023

Data Life Cycle: What Is It and What Are the Phases?

Ever since the emergence of Big Data in the marketing world, the field of data science has undergone significant transformations in how data is collected and analyzed. The process of extracting valuable insights from data to inform strategic decision...Read more

Tags: Data Science By Laia Cardona, on 26 April 2023

Data-Driven Businesses: What Are They and What Are Their Advantages?

The number of companies utilizing data-driven approaches is steadily rising each year, especially when it comes to marketing. Organizations have recognized that leveraging data effectively can significantly enhance their chances of success by enablin...Read more

Tags: Instagram By Laia Cardona, on 25 April 2023

Instagram Candid Stories: What Are They and Do They Overshadow BeReal?

Back in 2020, BeReal burst onto the scene with a mission to restore the naturalness and authenticity that social networks seemed to have lost. But, as expected, when competition arises, the leader takes action. In the case of Instagram, they rolled o...Read more

Tags: Digital Marketing By Laia Cardona, on 14 April 2023

101 of the Best Slogans to Inspire Your Next Campaign

In advertising, a great, memorable slogan is essential because, when a brand hits the nail on the head, the result is unforgettable.Read more

Tags: Digital Advertising By Laia Cardona, on 6 April 2023

Advertising Strategies: What Types There Are and 10 Examples

Advertising is an essential ingredient in the success of any brand, as this is the way you make yourself known to the public and attract new customers.Read more

Tags: Social Media & Social Ads By Laia Cardona, on 31 March 2023

How to Advertise on TikTok: Step by Step Guide

As TikTok is gaining more momentum outside of Gen Z circles, advertisers are building up their TikTok advertising strategies.Read more

Tags: Digital Marketing By Laia Cardona, on 22 March 2023

HubSpot Onboarding: 7 Mistakes to Avoid

HubSpot is one of the most famous CRM platforms. It has all the necessary tools for marketing, sales, customer service, and content management teams to do their work in an agile way. In short, it is a great ally for the inbound marketing strategy of ...Read more

Tags: Content Marketing By Laia Cardona, on 20 March 2023

What Is Branded Content? Definition, Advantages & Examples

Branded content is a great way to help your brand stand out in an overly saturated market. Today, people are overwhelmed with ads to the point where many of them resort to ad blockers and develop ad blindness. To combat this, brands need to look for ...Read more

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