Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Influencer Marketing By Gonzalo Anoz, on 28 March 2023

What Is Influencer Generated Content (IGC)?

Influencer Generated Content (IGC) is a rapidly growing trend and is expected to continue to expand in the future. Today, influencers are essential for brands that want to develop a strong social media strategy, specifically in influencer marketing. ...Read more

Tags: Influencer Marketing By Laia Cardona, on 21 February 2023

Key Opinion Leader: Who Are They and What's Their Role in Marketing?

KOLs (Key Opinion Leader) are becoming increasingly important in marketing, and although they are often confused with influencers, there are a few differences between the two. In this article we’re explaining exactly what a KOL is and what role they ...Read more

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