Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Inbound Marketing By Marina Sala, on 19 January 2023

10 Inbound Marketing Trends for 2023

Inbound marketing is based on attracting users to your brand by offering them value. This basic premise has evolved over the years, as the technological possibilities for attracting new customers, accompanying them through the conversion funnel and b...Read more

Tags: Inbound Marketing By David Tomas, on 7 November 2022

SMB Marketing: What Are the Best Strategies?

Any company, regardless of its size, needs a good marketing plan, as this is the only way to achieve success. This plan would be a document that specifies the actions to be carried out within a certain period of time, as well as the objectives and re...Read more

Tags: Inbound Marketing By Oier Gil, on 2 November 2022

How Inbound Telemarketing Works and Why It is Successful

When it comes to obtaining qualified leads (potential customers), inbound marketing is one of the best strategies for quality results. The strategy is based on capturing future buyers through the creation of valuable content that solves users’ questi...Read more

Tags: Inbound Marketing By Dany Ortiz, on 12 October 2022

How to Create a Good Inbound Marketing Report: Tips and Best Practices

Good marketers know that if you can’t measure it, you can’t improve it. Therefore, it is essential to monitor the results of your inbound marketing campaigns through periodic reports.Read more

Tags: Inbound Marketing By Marina Sala, on 27 September 2022

7 Types of Automated Workflows In Inbound Marketing

Inbound marketing and marketing automation go hand in hand. In fact, according to Aberdeen Group, nearly 70% of B2B companies use marketing automation platforms or are in the process of adopting one, and B2C companies have also joined the trend.Read more

Tags: Inbound Marketing By Dany Ortiz, on 5 September 2022

How HubSpot’s Attribution Reports Can Help Your Inbound Marketing Strategy

Attribution marketing is one of the essential pillars of inbound marketing. Understanding where conversions come from is essential to knowing how to optimize all of your marketing processes.Read more

Tags: Inbound Marketing By Oier Gil, on 30 August 2022

Inbound Sales: What It Is, How It Works, and Advantages

Inbound marketing has changed the way we understand sales. Instead of going after potential customers to try to convince them to buy, the customer is at the center, and we must always be providing valuable content that matches what stage of the buyer...Read more

Tags: Inbound Marketing By Dany Ortiz, on 29 August 2022

HubSpot vs. Salesforce CRM: Comparison and Prices

HubSpot and Salesforce are two of the best CRM platforms in marketing today. If you are looking to implement a CRM system for your business, you might be wondering if you should go with HubSpot vs. Salesforce. We're here to help you choose the best o...Read more

Tags: Inbound Marketing By Laia Cardona, on 28 July 2022

Inbound Marketing Tips for the Banking and Insurance Sectors

Inbound marketing is a method that aims to attract customers with valuable content that solves their needs. It accompanies a lead from the first moment he or she comes into contact with the brand until a sale is made, but never really leaves him or h...Read more

Tags: Inbound Marketing By Laia Cardona, on 27 July 2022

Pillar Pages and Topic Clusters: Examples and Strategy [+video]

For years and years, inbound marketing and SEO strategies have been based around individual keywords. But user behavior and the way search engines work are constantly changing. The result is that we have to rethink the way we organize our content.Read more

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