Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Héctor Borrás

Key Account Manager Engineer at Cyberclick

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Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 2 May 2023

ProductHunt: The Platform for New Tech Tools

Keeping up with all the technological tools that can help you execute specific tasks, either within digital marketing or any other area, is very complicated. However, there are platforms like ProductHunt that can help! Read on as we explain what this...Read more

Tags: Digital Marketing By Héctor Borrás, on 13 April 2023

What Is Bard? How Google's Artificial Intelligence Bot Works

Since the birth of ChatGPT, the number of companies jumping on the Artificial Intelligence bandwagon and incorporating this type of technology into their platforms has been increasing. Software such as Canva or HubSpot have already included it in the...Read more

Tags: Strategy By Héctor Borrás, on 4 April 2023

AI in Marketing: How You Can Use It

The use of AI in marketing is on the rise and it’s no surprise why. It holds tremendous potential to help us optimize, improve, and streamline our marketing efforts with increased efficiency and effectiveness. AI can power our ability to personalize ...Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 8 February 2023

Gaming Marketing Trends for 2023

The use of video games within advertising has been growing and has virtually become a type of marketing strategy. Brands realized that approaching consumers from a playful perspective works very well, so they started to invest in this.Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 7 February 2023

App Store Optimization Guide

Positioning is important in the world of mobile applications, so any brand that has created one or more apps must carry out app marketing actions to ensure that theirs appear among the top results in app stores. This type of action is known as app st...Read more

Tags: Web Design & UX By Héctor Borrás, on 13 December 2022

What Is JavaScript?

Within web design there is a lot of talk about the JavaScript programming language, since it is the only one that works natively in browsers. In marketing, the design of your web pages is where javascript can play an important role because knowing it...Read more

Tags: Digital Marketing By Héctor Borrás, on 30 November 2022

IT Trends for 2023

Digital marketing trends have always gone hand in hand with technology. As the possibilities grow and user habits evolve, marketers have more and more ways to reach consumers.Read more

Tags: Digital Marketing By Héctor Borrás, on 24 November 2022

Call Tracking: What It Is and Its Advantages

Having numerical data is imperative to understanding if your marketing strategy yields is yielding beneficial results. One metric you can monitor is called call tracking.Read more

Tags: Digital Marketing By Héctor Borrás, on 14 November 2022

3D Advertising: What It Is and How It Impacts Marketing

The world of marketing and advertising continually evolves and innovates. In this context, technology is a great ally of brands when it comes to offering consumers new experiences, and 3D advertising is an example of this. So much so that this form o...Read more

Tags: Data Science, Branding By Héctor Borrás, on 13 October 2022

Open Source Intelligence (OSINT): What It Is and Its Function

Thanks to data science, we have more information than ever about our potential customers. In this article, we are going to talk about a data collection technique that uses publicly available information to draw conclusions and make better decisions: ...Read more

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