Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Content Marketing By Marina Avilés, on 19 April 2023

Creator Economy: What Is It and How Does It Apply in Marketing?

Today, there are more than 200 million content creators around the world. These are people who, through different platforms and social networks share photographs, videos, and text on a wide variety of topics and, in some cases, even making a living f...Read more

Tags: Content Marketing By Tanit de Pouplana, on 23 March 2023

Gated Content: How to Use It to Generate More Leads

Gated content is a type of free content that can be accessed by any user who registers, fills out a form, or performs a certain action. Usually, personal data or information must be provided to access this blocked content. The objective of this strat...Read more

Tags: Content Marketing By Laia Cardona, on 20 March 2023

What Is Branded Content? Definition, Advantages & Examples

Branded content is a great way to help your brand stand out in an overly saturated market. Today, people are overwhelmed with ads to the point where many of them resort to ad blockers and develop ad blindness. To combat this, brands need to look for ...Read more

Tags: Content Marketing By Marina Avilés, on 15 March 2023

GPT-4: How Artificial Intelligence Can Be Used for Content Creation

Artificial Intelligence is constantly developing and improving. In this context, many professionals, such as inbound marketing content creators, are thinking about how this will affect their work.Read more

Tags: Content Marketing By Estela Viñarás, on 16 February 2023

What Is Evergreen Content?

If you're searching for an effective marketing solution that helps build relationships with your customers, evergreen content marketing could be the answer. This strategy is increasingly popular among businesses today as it's based on creating conten...Read more

Tags: Content Marketing By Shanon Roberts, on 2 February 2023

Microblogging: What It Is and How to Use It

In order to rank in search engines and to carry out inbound marketing actions, many brands have a blog with content that can be useful and interesting for their target audience. However, taking into account that more and more users prefer to get info...Read more

Tags: Content Marketing By Laia Cardona, on 14 September 2022

Copywriting: How to Write Creative Titles for Articles

Although copywriting may seem easy, it is not so easy to make article titles intriguing and creative. Considering it is one of the most important marketing elements in copywriting, you should be paying extra attention to creating an engaging one. Read more

Tags: Content Marketing By Laia Cardona, on 25 August 2022

Digital Content Marketing Strategy: How to Avoid White Spaces in Your Content Calendar

Creating content is a way to position yourself as a benchmark your industry, gain the trust of your target audience, win customers over, and generate sales. However, within a digital content marketing strategy, it's common to go days without posting,...Read more

Tags: Content Marketing By Laia Cardona, on 27 July 2022

Why Is Content Marketing Important? The Complete Guide

By now, you’ve surely heard the phrase “Content is King”. But why is content marketing important for marketers? In this post, we'll answer this question by defining what it is, its benefits and formats, and how you can create a content marketing stra...Read more

Tags: Content Marketing By Anna Ribas, on 11 January 2022

Content Intelligence: What You Need to Know

Content intelligence is an increasingly popular marketing technique that helps brands understand the impact of their text, image and video content. Companies use software solutions that combine a variety of features for machine learning, natural lang...Read more

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